It has become strikingly apparent that browsing the internet from your mobile device is becoming increasingly more common. So making sure that your website is mobile friendly and you are leveraging your mobile traffic to the best of your ability, should be of the utmost importance to you. The main question that tends to perplex people is whether or not visitors are trying to find their website from a mobile device?
The best way to establish whether or not visitors are seeking out your website from a mobile device is through your analytical data. Google Analytics is the best free tool in helping you to analyze your website traffic. You can find out how many people are coming to your site from a mobile device and how they are interacting with your site. As a result you will be able to either confirm or deny your need for a mobile friendly website.
Google Analytics permits you to make advanced custom segments, which allow you to easily determine if visitors are coming to your site from a mobile device. To begin creating an advanced custom segment, click “Advanced Segments” from the “My Customizations” section of your profile and then click “Create New Advanced Segment.”
Follow the 7 easy steps below to create your customize advanced segment and better determine how many visitors are finding you from their mobile device.
Now comes the fun part! You will now be able to determine the quality and quantity of your mobile traffic through your newly created advanced segment and validate the need for creating a mobile friendly website.