Last week IAC made big news when CEO Barry Diller announced that the company would be splitting up into five separate entities. The five companies are IAC, Home Shopping Network, LendingTree, Interval, and Ticketmaster. The split will have some big implications for internet marketers. The new IAC will operate entirely as an internet media company. IAC is comprised of over 30 media and advertising brands which include Ask.com, Evite, Citysearch, and Match.com. These recent changes will most likely increase the quality and amount of traffic generated through Ask.com.
Ask.com has been the 4th ranked engine after Google, Yahoo, and MSN for some time now and IAC has some big hopes to increase that share. Anyone who has watched TV recently is sure to notice the significant amount of advertising that Ask.com has been doing to promote their engine and new features. One of the features that Ask.com has been promoting is called Ask3D. This feature creates a new layout for search results and displays a wide variety of content on a single page. With new features and more advertising, Ask.com is slowing gaining market share. In October, search queries on Ask.com increased 4% from September. Ask.com’s market share is up to nearly 4% now. This has been the second straight month of gains.
One of the biggest perks now for marketers who use Ask.com is the ability to advertise on the many different sites that make up IAC. We recently received an email from Ask.com explaining how we now have access to placing ads on popular sites like Evite, Citysearch, and Match.com. They are even working on bringing more ads to the mobile market. IAC is definitely setting itself up to become a big player in online advertising. As the ever-evolving story of internet marketing continues, it seems safe to say that only those who adapt with it will survive. It will be interesting to see what the future will hold for Ask.com and the IAC.