With our busy lives, we are always wishing for more time to work on other projects or to spend it with loved ones. With the global pandemic and most of the workforce continuing on from home – we now have that time to spend with our loved ones, on ourselves, and for planning our marketing efforts for when the world does open back up. Now is the perfect opportunity to focus on those things we never had the chance to do before.
Here is a list of the most important areas to focus on, and what you should be asking yourself if you need help identifying where to start.
Establishing a digital footprint is a vital component of marketing your business. We often use social channels to “set it and forget it”. No more my friends! Take this time to thoroughly audit your social profiles and ask yourself these questions.
This video describes the three key considerations for your Social Media Strategy to help get you started.
Many businesses go through a very comprehensive process to build out a new website to use as a marketing tool, and then never take the time to make the necessary updates. The fundamentals of onsite content maintenance are making sure it always has the most up to date information, and implementing SEO best practices to increase your Organic visibility.
Start with an audit to identify which SEO elements you need to focus on. If you need help with getting started contact us to find out how we can create a customized program to help you get the job done.
Now more than ever more users are referring to a brand’s resources (i.e. blog, white papers, ebooks) available on their website. It’s not only a section of your site to establish your thought leadership, but also a chance to offer various forms of content for your audience to engage with.
Right now many websites are building out specific COVID-19 resource centers for users to easily find the content that will help them in their new work environments.
This is a big one, and possibly the most important task to tackle. Ensuring your data is being tracked and reported on accurately will help you in the future when looking to make data driven decisions for your business. Here is what you should be thinking about:
If your website is prone to continuous changes and you are not entirely sure about the above, do an audit of your Analytics and make sure you are getting the most out of your data reporting.
For some organizations, this may be on pause for now, but it is a major area to focus on when trying to build your business back up to recover from the effects of the pandemic.
The way businesses are operating and the way people are working has obviously changed during this time, and will be changing in the foreseeable future. Forbes touches on just some of the fluctuations we will see in regards to education, senior living, and distributed workforces. Planning your strategy now is a vital component to helping your company succeed based on the new objectives that you may have.
Need help deciding where to start, or stuck on how to move forward? Email us at firstname.lastname@example.org to find out how we can help set your online efforts up for success.