Article Archive by Author

December 18 2014

Learning from the AdWords Auction Insights Report

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The Google AdWords auction environment is extremely competitive and constantly changing for every business that chooses to compete for the coveted “click.” Knowing where you rank amongst your competition is important to anyone responsible for tracking the effectiveness of your ad spend within Google AdWords.  While some large companies choose to invest in competitive data tools, for many that’s simply not an option. If you are wondering how to strategically plan for and execute your paid search initiatives with an eye on the competition, this tool may be just what you are looking for. Read More

December 16 2014

Introducing Bing’s Universal Event Tracking

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binguniversaltrackingIn October 2014, Bing announced their latest and greatest advancement – Universal Event Tracking (UET) – a simple, one-pixel solution for tracking events and measuring campaign performance and conversions. UET is now available and ready for implementation with advertisers. The beauty of the UET is that it allows you to track multiple interactions and can be easily associated with your Bing ads by defining goals in Bing’s Campaign Analytics. While site analytics and conversion tracking are available now, remarketing will be added in the coming months.Read More

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