Article Archive by Author

November 6 2017

Import Google Merchant Center Feeds Into Bing

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Through 2017, Bing has done a stellar job of releasing new products that allow advertisers to directly import campaigns from Google AdWords, as well as some unique features to their platform. My colleague, Jill, recently outlined some of their latest releases in her blog post.

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June 7 2017

AdWords Releases New Metrics for Quality Score

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 Advertisers have always been able to refer to the quality score of an ad in Google AdWords to see how the engine ranks your ads. With a ranking of 1-10 (with 10 being the best), you can see how AdWords feels your ad and landing page resonate with one another and your keywords. What hasn’t always been clear is how the Quality Score is determined. However, Google added new Quality Score reporting columns in May that provide a bit more clarification on what makes up the score.

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October 11 2016

Advertising on Snapchat with On-Demand Geofilters

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Wondering if Snapchat is worth your time? Well, on any given day, Snapchat reaches 100 million+ people, which includes over 41% of all 18 to 34 year olds in the United States. The mobile platform has evolved into a “must-download” app with any new phone purchase or upgrade. Luckily for brands, the platform has opened the doors to paid advertising with On-Demand Geofilters.

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