You’ve already invested money into your online marketing efforts. You’re driving traffic to your website through pay-per-click campaigns. You’re buying email lists and developing quality content to entice click-throughs. You’re building your social media following and are engaging with and promoting conversations with your audience. By all accounts, you are doing everything you can to fill the top of the funnel. But once you get prospects to your site, your active marketing comes to a screeching halt.
Sure, you hit them with your standard remarketing display ad and hope that when they see your logo, they’ll return to your site. But doesn’t it seem a little counter-productive to spend all this time, money and resources to drive traffic, only to turn your marketing efforts on auto-pilot after they’ve become a warm lead?
Use these four strategies to optimize your remarketing campaigns and leverage this powerful advertising medium.Read More
Gartner recently estimated that “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.” Yes, $77 billion. That’s not a small chunk of change.
In a crowded marketplace, it can be difficult to showcase your app and attract new users. According to Google’s numbers, 60% of apps available are never installed, and of the ones that are installed, 80% are only opened once.
So in our always-connected, multi-screen world, how can you get a piece of the mobile app action? Consider allotting a portion of your mobile budget for Google AdWords. Google recently introduced a new set of advertising solutions specifically designed to help advertisers reach their app-related goals, like downloads, re-engagement and in-app purchases.Read More
In an ever-changing and competitive online landscape, it can seem difficult to always stay on top of the best practices and trends of interactive marketing. But, luckily for South Florida online marketers, we’re bringing the latest information to you. MoreVisibility has partnered with Google for the 4th time to present our Advanced Tactics for AdWords, Analytics and SEO workshop on Wednesday, March 4 in Fort Lauderdale, FL.Read More