Article Archive by Author

June 19 2018

How to Evaluate Conversion Rate

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If you are running paid advertising campaigns to boost leads or generate sales, then Conversion Rate is probably a metric you look into frequently. Conversion Rate is telling you how many people saw and clicked your ad against how many people converted. If 10 users clicked my ad, but 5 bought something from my website – my Conversion Rate is 50%. This is a great way to measure campaign efficiency, especially if you are trying to stay within a tight budget and keep your Cost per Conversion low.

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May 22 2018

What Do Search Query Reports Really Tell Us?

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Paid search campaigns will undergo many optimizations over time, depending on the length and budget of a campaign, those optimizations could be slight or major to achieve the goal. Search Query Reports are frequently used to make optimizations, but is the power of these reports underrated? Although they are no secret to advertisers, let’s break down some ways a Search Query Report  in Google or Bing can be used to connect the dots for your Paid Search campaigns. Perhaps these ideas will change the frequency in which you review these reports with your marketing team.

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October 10 2017

AdWords Campaigns Can Now Spend Twice the Daily Budget Automatically

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Last week (October 4, 2017) Google made an announcement that they have changed their daily bidding strategy in an effort to help advertisers with pacing.

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