Did you know that the average person can type between 38-40 words per minute, but can speak 110-150 words per minute? It’s 3.75x faster to talk than it is to type. In a world where we are all moving faster than ever, it’s not a surprise that voice search has really begun to grow in use. According to Google (as of May 2016), 20% of Google app searches are now by voice and Bing estimates that by 2020 50% of all search will be by either voice or image.
One of AdWords most under-utilized ad extensions is finally getting the boot. As of January 2018, review extensions will no longer show with ads. In the month of February 2018, review extensions will be deleted entirely from the AdWords interface (which also includes performance data) as noted in its relevant support page below.
As digital marketers, we’re certainly used to change. It seems like every day there’s a new Beta from Google, a new ad unit from Facebook or a new strategy that we must adopt. Through all this change, you may have missed the latest product releases from Bing.