With mobile traffic growing exponentially year over year, businesses are needing to create more mobile-specific strategies and take user experience into consideration. In SEM, mobile experience can play a significant role as users want to convert from these smaller devices. So how do you optimize your SEM experience to have the best conversion rate?
When creating a Paid Search Strategy, it’s important to understand several features within an advertising platform to feel confident your campaigns can be successful. One report that is often overlooked is the Impression Share report. This is one of the most valuable reports within the platforms and can help you understand and define, not just your Paid Search Strategy, but your overall SEM Strategy also.
Working with so many different companies, we often see client-created Search Engine Marketing Strategies that only utilize Google AdWords. But what about Bing? Given it’s lower market share, Bing is sometimes overlooked. While this is accurate and Google does have the lion share of the market, Bing can still offer a lot of value.
Here are three big reasons you should consider adding Bing to your SEM Strategy:Read More