Articles in the Digital Marketing 101 – The Basics Category

Once you get the hang of it, digital marketing can seem like old hat. Before then, it’s important to learn the basics. In our Digital Marketing 101 blog posts, we offer an education into the ins and outs of the digital marketing landscape. Read these blog posts to learn digital marketing basics, such as creating campaigns, writing effective ad copy, and more.

February 12 2018

Image Ad Cheat Sheet 2018

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Display advertising is a great way to introduce people to your brand visually. At MoreVisibility, one of the questions our specialists and strategists get asked the frequently is “What are the image ad sizes I need to get started?”

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December 21 2016

6 Tips for Writing Great AdWords Ads

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Writing compelling ad copy can be challenging. Writing compelling ad copy while being limited to a certain number of characters may seem impossible.

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May 5 2016

Malleable Strategy Execution Towards A Defined Goal

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Strategy is a plan of action designed to achieve a major goal. Strategies are necessary tools to help pinpoint a path towards the achievement of a goal. There may be times that the initial path selected may not be the only one. Issues could be discovered that changes course and new ideas may arise that would improve the outcome. It is important to remain open to changing strategy to produce the best results. Always keep in mind – the goal is fixed, the way to get there is not. So, how do you achieve the desired end result when strategy flexibility is required?

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