Once you get the hang of it, digital marketing can seem like old hat. Before then, it’s important to learn the basics. In our Digital Marketing 101 blog posts, we offer an education into the ins and outs of the digital marketing landscape. Read these blog posts to learn digital marketing basics, such as creating campaigns, writing effective ad copy, and more.
The Google Display Network (GDN) has a growing list of ways to reach potential customers. To do so, we can target audiences (in-market audiences, affinity audiences, demographics, etc.) or content (topics, keywords, etc.). To take that a step further, we can layer different types of targeting to truly pinpoint a subset of users or we can simply observe how different types of people interact with our ads. This is where the very important distinction between targeting settings come into play.
On April 10, 2018 MoreVisibility, alongside Google product experts, hosted another successful live event that brought South Florida marketers the latest information and tips to improve their digital strategies. In case you weren’t able to attend, here are the top 4 SEM ideas from the workshop:
Display advertising is a great way to introduce people to your brand visually. At MoreVisibility, one of the questions our specialists and strategists get asked the frequently is “What are the image ad sizes I need to get started?”