Articles in the Digital Marketing 101 – The Basics Category

Once you get the hang of it, digital marketing can seem like old hat. Before then, it’s important to learn the basics. In our Digital Marketing 101 blog posts, we offer an education into the ins and outs of the digital marketing landscape. Read these blog posts to learn digital marketing basics, such as creating campaigns, writing effective ad copy, and more.

March 15 2016

How to Develop Buyer Personas

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Effective digital advertising requires a deep understanding of your company’s target market(s). Many businesses take market demographics at face value and neglect a deeper exploration of who their audience(s) is/are and what makes them tick. Is this a realistic view of the person who is buying your products and services?

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October 6 2015

The Digital Advertising Opportunities You’re Probably Missing

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Call it an embarrassment of riches. There are so many ways to reach your audience online, build brand affinity, and try to drive conversions. If you’re still using tried-and-true methods of reaching your customers, it may be time to adopt a more progressive approach. These methods are by no means the end-all-be-all of interactive advertising, but they’re some growing techniques that you just might be missing out on.Read More

December 11 2014

Anatomy of a Landing Page: Designing Your Landing Page for Conversions

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If we’ve said it once, we’ve said it a million times – your digital marketing campaign is only as good as your landing page. With that in mind, we thought we’d break down a conversion-optimized landing page to help you see how the elements come together to encourage users to follow-through.Read More

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