Articles in the Digital Marketing 101 – The Basics Category

Once you get the hang of it, digital marketing can seem like old hat. Before then, it’s important to learn the basics. In our Digital Marketing 101 blog posts, we offer an education into the ins and outs of the digital marketing landscape. Read these blog posts to learn digital marketing basics, such as creating campaigns, writing effective ad copy, and more.

December 11 2014

Anatomy of a Landing Page: Designing Your Landing Page for Conversions

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If we’ve said it once, we’ve said it a million times – your digital marketing campaign is only as good as your landing page. With that in mind, we thought we’d break down a conversion-optimized landing page to help you see how the elements come together to encourage users to follow-through.Read More

August 25 2014

Confessions Of A New Digital Marketer: 3 Tips For Gaining Clarity into Your Online Efforts

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Danielle Leitch’s article in the MoreVisibility July Newsletter described marketers of today as having to juggle various efforts … and she couldn’t be more right! As a marketing manager just arriving onto the digital advertising scene, I’ve come to realize that what you learn in this position can become quite powerful and even overwhelming at times. When this happens, you’re unsure of where to look for the right answers. I call this the “little brother” syndrome, a feeling of being in way over your head when it comes to all of the platforms and options available to you. Lucky for me, I’m surrounded by many “big brothers” – digital marketing experts with vast experience in this space – who I can always rely on for a quick consult.

For those marketers who don’t have experts to consult with and are interested in implementing specific digital marketing strategies, I encourage you to do the following: First, understand your company’s marketing history. Next, test, test and re-test. And, of course, evaluate all of your successes and attempts.

Let’s take a more in-depth look at how you can gain some clarity around what you can do to enhance your future marketing efforts.Read More

August 23 2013

The Eye-Opening Future of PPC Advertising

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Remember the days when the thought of computers reading your mind seemed so futuristic?  Well, welcome to the future.  We’ve all heard of PPC (Pay-per-click) advertising.  But how about Pay-per-gaze and even…wait for it…Pay-per-emotion?  Ready or not, it’s coming to a device near you.

Google recently patented a Google Glass-based ad system called pay-per-gaze which would charge advertisers any time someone physically looked at their ad.  “But how?” you ask.  The answer is simple, through an eye-tracking device.  When wearing the device, sensors would detect when your pupils pointed in a certain direction and how long they stayed there.

Take it a step further, if said ad made your pupils dilate — perhaps a picture of a juicy burger invoked some sort of interest in you — it would charge the advertiser even more.

Sounds like something from Total Recall, right. I agree.  This technology has not officially been introduced on the market as it’s currently in beta.  But rest assured, once rolled out it’s sure to raise some eyebrows.

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