Benefits of Lead Ads – Facebook’s New Advertising Unit

Tony Fazzini - November 11, 2015

One of the larger challenges companies face is getting users to complete forms on their websites – they’re time consuming, tedious, difficult on mobile devices, and users feel businesses should already have this information. Facebook closely looked at this challenge and came up with a new product: Facebook Lead Ads.

Facebook Lead Ads are forms that are built within the ad that is run on Facebook. These are pre-populated with the users’ information when available directly out of their profile. This allows a user to fill out a form quickly and easily without leaving Facebook during the entire process, which makes their experience more seamless as well.

The one downfall to this new offering is that users will not come to the website at any point within the experience. So if you have a complicated product or anything you’d like to show further, this will be difficult with Lead Ads.

Overall, this is a great way to get users to fill out forms – which should lead to higher conversion rates and a better user experience. If you currently run Social Campaigns, this is a must try to challenge your current efforts.