Best Practices – “How You Play the Game”

MoreVisibility - April 13, 2007

Best Practices is not an idea that arose from Search Engine Optimization. It has been applied across diverse industries globally. Initially, the whole concept came about from what was termed “Total Quality Management” which is a strategy aimed at embedding awareness of quality in all organizational processes. The latter explains why Best Practices is a culture within an organization, a lifestyle and an underlining value that employees follow from the top down.

At MoreVisibility, Best Practices simply means that we are not going to do anything to jeopardize your website. Our methodology is consistent with the submission criteria and guidelines set forth by each of the major search engines, including Google, Yahoo! And MSN.

In the past months, I have spoken with several individuals who have previously entrenched themselves in partnerships with SEO companies that utilize illicit, or black hat techniques. They didn’t understand or have a grasp of what they purchased, but were thrilled to be guaranteed excellent natural placement. I have even heard some companies mention that they don’t care if they engage in a link farm as long as it works in getting better organic positions! It seems these days people will do anything to get ranked higher naturally in the major search engines. I can even remember asking a webmaster who was inquiring about our services why he had hidden text all over his site. He responded by saying that it helps their keywords rank higher naturally. Ironic that he was on the phone with me requesting help, isn’t it?

We believe there is no quick fix to a successful online marketing campaign and that solid marketing principles are the driving force to success. Which do you think is more important: Winning, or how you play the game?