Bing Ads Updates Its Reporting Capabilities

Anne Garcia - November 2, 2012

Within the new interface of Bing Ads, advertisers can access updated reporting features for their paid search marketing campaigns. Bing says that the new version of reporting is easier to use and will increase advertiser productivity.

When advertisers visit the Reports section of Bing Ads, there will be a new option to use the new version. Bing Ads says that the new version of the reporting will become the default setting in the coming weeks.

Advertisers can now run multiple reports simultaneously — and in fewer steps — as  well as create related reports that share the same settings more easily. Some examples of report settings include date range — so that when a user switches from one campaign to the next, the same date range will appear in the second report. By sharing report settings, advertisers will be able to save time by being able to run reports more efficiently.

In addition, advertisers will be able to run report data for up to 366 days as well as having the option to select pre-determined date ranges (like Last 7 days or Last month).

Below is a screenshot of how to access the new Bing Ads reporting version.