Don’t Forget About Bing Ads

Jill Goldstein - October 27, 2017

As digital marketers, we’re certainly used to change. It seems like every day there’s a new Beta from Google, a new ad unit from Facebook or a new strategy that we must adopt. Through all this change, you may have missed the latest product releases from Bing.

For a long time, Bing was years behind Google regarding product releases, however within the past 12 months, Bing has been announcing changes at lightning speed. As they progress in their game of catch-up, it’s only a matter of time until Bing stops living behind the shadows of Google and starts to stand as an advertising force to be reckoned with. See below for some of the products released in just the past few months…

• Bing Ads Overview Tab
• Labels
• Dynamic Search Ads
• Maximize Clicks Bid Strategy
• Offline Conversions Import
• Competitive Metrics
• Device Bid Adjustments
• Countdown Ad Customizers
• Callout Extensions
• In-Market Audiences

And the list goes on and on…

Here at MoreVisibility, we’re extremely excited about the progress Bing has made in the last year, and all that’s coming… Don’t forget about Microsoft’s acquisition of LinkedIn in 2016. The possibilities of combining Bing ads search intent and LinkedIn’s extensive audience data has the capability of transforming the way B2B companies think about and use Bing Ads. In fact, the B2B data Microsoft now has from LinkedIn gives them a path to truly differentiate themselves from Google.

All that being said, whether you’re targeting B2B or B2C, Bing Ads is a platform not to be forgotten. For assistance in getting started with Bing Ads or any general questions about digital advertising, reach out to our team of experts at MoreVisibility.