Black Friday-Cyber Monday, Here We Come!

Marni Weinberg - November 30, 2010

If you’re like me, you’re probably feeling as if Thanksgiving sort of crept on you out of nowhere. How does that happen?

This (short) work week is apt to be more hectic than usual, as clients are gearing up for Black Friday and Cyber Monday. These days have been coined as “two of the busiest online shopping days of the year”. In preparation of their arrival, we’ve been busy creating compelling ad copy and allocating budgets accordingly in an effort to ensure that our ecommerce clients have “MoreVisibility” (couldn’t resist the pun) on these important shopping days.

Consumers have marked their calendars; credit cards are in hand. All are waiting with genuine excitement to uncover your special offerings from the comfort of their own home. No lines, no busy parking lots, what could be better? So, how will you outshine your competition? If you’ve not already implemented a strategy for the expected online frenzy, it is not too late to put something into place.
Below are just a few ideas of how to attract shoppers to your site on these important days through a Pay Per Click initiative:

• Bid aggressively to achieve top real estate on the Search Engine Results Page
• Utilize Black Friday/Cyber Monday specific keywords and ad copy
• Send your visitors to a landing page with your specific promotions and clear calls to action
• Showcase your deals (Free Shipping, 20% Off All Orders, Free Gift Wrapping, Free Gift with Purchase, Buy One Get One Half Off, etc.) in your ad copy.
• Offer exclusive Coupon Codes for shoppers to enter when making their purchase