Credits in Google Ads – COVID-19 Advertiser Support

Danielle Leitch - June 24, 2020

In March, Google announced a program for how they would help our community, as well as small-medium businesses across the globe during the COVID-19 pandemic. Part of this included providing over $300 million in Google Ads credits to qualified businesses who advertised with Google during 2019.

MoreVisibility is now seeing these credits displayed within random Google accounts (U.S. advertisers so far). It appears to be a phased roll-out by the search engine giant, without any clear priority or order assigning the credits. Google indicates all credits should be applied by/around July 1^st. These are automatically generated for businesses that qualify based on their criteria, so no need to request or submit information to receive.

So far with our clients, we have seen campaign credit amounts applied between $300.00 – $1,000.00. The amount is based on the prior Google ad spend for the business and credit must be applied to a future campaign ad spend anywhere across the Google Ads platform. If the credit hasn’t been used by December 31, 2020 it will be removed.

Once you identify a credit within your account, be sure to maximize ROI on the advertising initiative you use it toward.  Don’t waste free money! Our team provides tremendous insight and opportunity to optimize your Google Ads campaigns … so please take advantage of this.