This is a crazy time. It’s as simple as that. Big picture: a million people across the globe are sick, some worse, and each week millions of people are losing their jobs. On a more personal perspective: I’m a wife, a mom of a beautiful 10-month-old baby boy, a campaign manager, newfound caregiver/teacher, newfound professional home cook, etc.
I think it is safe to say that we are all going through our own version of crazy. No one would have expected something like this to happen and no one was prepared for it. Not the healthcare industry, the restaurant industry or even the digital giants we work with every day. Amazon’s coveted Prime 2-day delivery time is being pushed out weeks and search engines are struggling to differentiate spam marketers from legitimate advertisers trying to share messaging that may save people’s lives.
However, the search engines and social platforms we work with every day have done a great job sharing resources to help advertisers navigate these trying times. Below is a consolidated list of some of those resources.
LinkedIn Marketing Solutions
Facebook for Business
Here is a summary of some of the common themes shared from the above, as well as a few personally added considerations:
As I sit here in my home office with my 10-month-old crying hysterically to be held, I think about how lucky I am to be home with him employed doing a job that I love, supporting some incredible clients doing incredible work for their communities. Most of all, I’m thankful for the health of my family. Here’s to getting through this together.