Articles in the Display Advertising Category

Advertisers have a lot of options when it comes to creating targeted display advertising campaigns. From making use of existing tools like the Google Display Network, to doing your own targeted ad buys, learn how you can integrate display advertising into your online marketing mix while maximizing budget and ROI.

January 17 2019

New Google Ads Device Target – TV Screens

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Campaign device targeting and bid adjustments are nothing new to the Google Ads platform. However, there is a new placement that is now given the same targeting treatment as Desktop, Mobile and Tablet… TV Screens.

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April 3 2017

5 Benefits of Dynamic Search Ads

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Dynamic Search Ads (DSA) are one of the most under-utilized and under-appreciated campaign types in Google AdWords. Designed to cover the promotion of products and services on your website without extensive keyword maintenance, DSA is a great solution for the marketer on the go. Learn some of the main benefits of using Dynamic Search Ads and contact your MoreVisibility Strategist if you would like to complement your current search efforts with this highly-efficient campaign-type!

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October 21 2014

Use AdWords ‘Similar Audiences’ to Find New and Qualified Consumers

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Google AdWords “Similar Audiences” is an efficient and cost effective way to find new qualified consumers who share the same interests as your existing remarketing audience. If you think about it, this makes perfect sense: your remarketing list is made of users who visited your website, are familiar with your brand and products, and (generally) have the characteristics of your ideal customer.

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