Articles in the Display Advertising Category

Advertisers have a lot of options when it comes to creating targeted display advertising campaigns. From making use of existing tools like the Google Display Network, to doing your own targeted ad buys, learn how you can integrate display advertising into your online marketing mix while maximizing budget and ROI.

April 3 2017

5 Benefits of Dynamic Search Ads


Dynamic Search Ads (DSA) are one of the most under-utilized and under-appreciated campaign types in Google AdWords. Designed to cover the promotion of products and services on your website without extensive keyword maintenance, DSA is a great solution for the marketer on the go. Learn some of the main benefits of using Dynamic Search Ads and contact your MoreVisibility Strategist if you would like to complement your current search efforts with this highly-efficient campaign-type!

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October 21 2014

Use AdWords ‘Similar Audiences’ to Find New and Qualified Consumers


Google AdWords “Similar Audiences” is an efficient and cost effective way to find new qualified consumers who share the same interests as your existing remarketing audience. If you think about it, this makes perfect sense: your remarketing list is made of users who visited your website, are familiar with your brand and products, and (generally) have the characteristics of your ideal customer.

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December 26 2013

Measure the Success of Your Display Ad Campaign with View-Through Conversions


View-Through Conversions is a type of tracking that Google makes available to advertisers to help them measure the success of their display ad campaign on the Google Display Network.

View-Through Conversions are, according to Google, what happens when a customer sees an ad, doesn’t click on it, and then later completes a conversion on your site through another channel. In this case, it is said that the ad “assisted” the conversion.

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