Articles in the Display Advertising Category

Advertisers have a lot of options when it comes to creating targeted display advertising campaigns. From making use of existing tools like the Google Display Network, to doing your own targeted ad buys, learn how you can integrate display advertising into your online marketing mix while maximizing budget and ROI.

February 8 2019

Dynamic Creative Now in Google Display with Responsive Display Ads

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Like Responsive Search Ads in Google Search, there is now a display ad format that takes the AI learning and dynamic features of RSA into display efforts. This newer ad format is appropriately named Responsive Display Ads.

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January 17 2019

New Google Ads Device Target – TV Screens

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Campaign device targeting and bid adjustments are nothing new to the Google Ads platform. However, there is a new placement that is now given the same targeting treatment as Desktop, Mobile and Tablet… TV Screens.

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April 3 2017

5 Benefits of Dynamic Search Ads

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Dynamic Search Ads (DSA) are one of the most under-utilized and under-appreciated campaign types in Google AdWords. Designed to cover the promotion of products and services on your website without extensive keyword maintenance, DSA is a great solution for the marketer on the go. Learn some of the main benefits of using Dynamic Search Ads and contact your MoreVisibility Strategist if you would like to complement your current search efforts with this highly-efficient campaign-type!

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