It is a well known fact that the holidays are prime time for online retailers. A good holiday season can be the difference between what turns a company from being in the red to being in the green. The biggest, most obvious, and anticipated holiday is Christmas, which typically yields the highest traffic and sales; especially for an ecommerce website.
Unfortunately, a common mistake many online retailers continue to make is not capitalizing on the many other holidays that can also drive increased, qualified visitors and (ultimately) sales. It is important to remember that consumers are always looking for a deal and chances are… your competition is probably doing a good job of enticing them with holiday offers. As a friendly reminder, below are the holidays/seasons by month that should not be forgotten and can be taken advantage of in your pay per click initiatives. Some are religious holidays, others are simply the start of a new season, or perhaps a holiday you would never have even thought about, much less utilized to drive traffic to your website. Be creative with your ad copy, keywords and incentives; you just might be pleasantly surprised with the results!
January: New Years Day, Martin Luther King Day
February: Groundhog Day, Chinese New Year, Lincoln’s Birthday, Valentine’s Day, Washington’s Birthday
March: Ash Wednesday, St. Patrick’s Day, Spring Begins
April: April Fool’s Day, Passover, Good Friday, Easter
May: Mother’s Day, Memorial Day
June: Flag Day, Father’s Day, Summer begins
July: Independence Day
September: Labor Day, Autumn begins, Rosh Hashanah
October: Yom Kippur, Columbus Day, Halloween,
November: All Saint’s Day, Veteran’s Day, Thanksgiving
December: Hanukkah, Winter begins, Christmas, Kwanzaa
I highly recommended that you start planning your marketing calendar a few months before each holiday to ensure that you will be all set with whichever promotion you choose to offer, as well as have plenty of inventory available. Happy Holidays!