eBay Enters the Online Advertising Platform

Anne Garcia - April 3, 2013

Shopping.com has rebranded itself from a shopping comparison engine to an eCommerce advertising platform that will be known as the eBay Commerce Network (ECN). Advertisers with eCommerce websites will be able to create product listing ads, similar to what Google released last year with Product Listing Ads via Google Shopping.

The eBay Commerce Network says that merchants who advertise on their network can have their product listing ads available to hundreds of sites within the ECN network with one feed. ECN partners include Bing, CNET, TheFind, eBags, eBay and Shopping.com and other comparison shopping engines.

We recently reported new product listing ad formats on the Bing.com search engine results page, which may be attributed to this announcement of the eBay Commerce Network.

There are no set up fees charged by ECN to participate and marketers will be charged in a cost-per-click (CPC) model. In addition, advertisers will have an online dashboard to monitor product listing ads as well as retail pricing.

The new eBay advertising platform is expected to be a strong competitor against Amazon and Google Shopping.