Enhance Your Content Campaigns

Sonya Wood - May 29, 2009

With thousands of sites on Google’s content network, your campaigns have the potential to reach millions of viewers. However are you reaching the audience you are looking for?

Enhanced Online Campaigns combine keyword-targeted along with placement-targeted campaigns. This type of campaign allows you to get more control over who sees your ads; you decide which sites your ads will be seen on and what keywords are relevant to your site. Your ads will only show when both the keyword and placement match. Target demographically, by industry or choose specific relevant sites.

By creating different ad groups, you can choose to target different sites or demographics and create specific ad copy for that ad group. For example, if you sell flowers, you might have an ad group focusing on Father’s Day and another ad group focusing on wholesale. The ad copy, keywords and placements will all be different, but all relevant to your business.

You can set custom bids for specific placements. After choosing your sites, test your campaigns then run a paid placement report. The paid placement report lets you review what sites are getting the best results. You can eliminate under performing sites and bid more for higher performing sites to maximize your ROI.

By leveraging Google’s enhanced online campaigns, you can deliver your message to a more precise audience than with a content campaign.

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