Google recently launched a new beta feature for sponsored search, called Ad Sitelinks. Ad Sitelinks allows advertisers to add extra links within their paid search ads. This new feature enhances your text ads by adding up to four additional landing pages below your ads. Ad Sitelinks are similar to site links in the organic search engine results, which link to deeper content beyond the main landing page.
Ad Sitelinks is intended to make additional website information, such as special offers, promotions, and store locators more easily accessible to users without them having to search once they get to a website. In addition, the feature offers brand markets a new way to engage customers by making choices more interesting or relevant.
This new feature is not available to all advertisers. It is only available for ads that meet a high quality threshold and for ads that mainly show up in the top position. Ad Sitelinks are set at the campaign level and you can change them as often as you want. You don’t even have to change your existing ad copy. Currently there is no reporting, but you can always code the destination url to see results in your analytics platform.
In a day and age when real estate on the search engine results page (SERP) is critical, especially for branding, Ad Sitelinks is another tool to gain that extra inch of space.