Google Ads’ Average Position Metric Is Going Away

Charlie Scholz - February 28, 2019

Average Position has often been used as the source of truth in evaluating where ads are showing or the level of competition for any given campaign, ad group, ad or keyword. While this has been useful over the years, Google Ads is going to sunset this metric and replace with new metrics that were created to give a clearer view of how prominent your ad is on search results.

The new metrics are “Impression (Absolute Top) %” and “Impression (Top) %”, which describe what percent of your ads appear at the top of the page and absolute top of the page. Google provided the following example to illustrate what each metric means in terms of the actual position:

Google Ads currently plans to officially sunset Average Position by the end of September 2019. Until then, Average Position will still be in the platform, but advertisers should incorporate Absolute Top and Top metrics into their analysis early to prepare. Please reach out to MoreVisibility if you have any questions regarding this change.