Launched earlier this year, detailed demographics is a new set of targeting parameters to fine tune Google Ads Campaigns. Some of the additional parameters include parental status, marital status, education, and home ownership status.
To experienced advertisers, these segments may seem familiar to what we used to be able to target in Facebook. We are excited to be able to use these new data points to enhance the performance of campaigns and at the very least observe how these audiences interact with ads. Be sure to set these audiences in observation mode, so you won’t narrow the reach of your campaigns. These settings can be found in the audience tab.