Campaign device targeting and bid adjustments are nothing new to the Google Ads platform. However, there is a new placement that is now given the same targeting treatment as Desktop, Mobile and Tablet… TV Screens.
This is no surprise due to the rising use of smart TVs and streaming devices. Advertisers can look at the performance of TV screens within the “Devices” section of the Google Ads web interface. You can also add a device segment to any applicable view in Google ads to have data broken out.
The most recent Google AdWords Editor release (version 12.6) also has support for bid modifiers for TV screen placements at the campaign level.
For any Video or Display campaigns, it will be interesting to monitor performance on TV Screens as use of Smart TVs and Streaming continues to grow.