After you find out Is It Worth It To Pay Top Dollar For Your PPC Ads In Google AdWords?, you will be happy to learn that AdWords is making it easier for advertisers to get to the top position of the paid results of the search engine results page (SERP) with the Estimated top page bid column.
To add the Estimated top page bid column, go to the Keywords tab and then click the Columns button. Check the box next to Est. top page bid and click Save.
This new feature works well with the recently released Top vs. Side report where you can see how your ads perform above the organic results versus to the right of the organic search results. This report helps you better optimize your paid search campaigns because it shows you where the majority of your clicks and conversions are coming from.
Typically, more conversions come from ads that appear on top of the organic search results. With the help of the Estimated top page bid column, you can improve your bidding strategy by implementing this information, so that your ads will appear in the top position, thus increasing the conversion rate of your ad.
Keep in mind, though, that other factors such as Quality score, CPC bid and other Campaign settings will still affect your ad position, and bidding higher than the Estimated top page bid will not always guarantee you to be in position one.