Google Adword’s New Analytical Interface

Nydia Davis - May 12, 2009

Google Adwords moved forward with the development of their new interface March of this year. The existing Beta interface offers new and improved ways of productively managing Google Adwords campaigns. The new interface may look intimidating, but it allows swift campaign, ad group, and keyword updates with analytical data.

When managing campaigns daily in the new Google Adwords Interface, you can now view Google Analytical data graphs. The data that would generally be obtained from Google Analytics to optimize campaigns is now readily available on all account levels (i.e. campaign, ad group, and keyword) in the new Google Adwords Interface. Like Google Analytics, you can manipulate the data and/or graphs by your specified dates or date ranges.   

The graphing options in the new Google Adwords interface can be maneuvered to view metrics by clicks, impressions, click-through-rate, average cost per click, cost and average position. There is even an option to view two metrics at once for comparison of data.  Having this data available in the Adwords interface immensely helps managing Google campaigns efficiently.
 
The new Google Adwords interface has a lot more tools than Google Analytics graphs. New reporting features have been added, account settings (geographical targeting and ad scheduling) can be done in bulk, and more optimization tools have been added to the platform. Google’s new interface should be used suitably to make instant campaign changes. The analytical data in the interface that is now there show immediately show and support up your reasons for campaign changes.