The world of search engine marketing is constantly changing and it is up to businesses as well as advertisers to keep pace. Google recently modified their campaign geo—target settings, which should gives advertisers a little more leverage.
The new geo-target settings are more informative, in regard to showing how many people can be reached. For example if a business is thinking of targeting Kalamazoo Michigan, they can see how people are in that target area. Google will also display locations enclosing a particular area and offer related locations that might be of interest. This is a plus because many times people want to target a certain area, but don’t know if they’ll be reaching a decent amount of people with their advertising. This new reach feature solves that problem.
Another adjustment Google made is in the map section of the geo-target settings. Previously, a very plain version of the map would display the targeted location. However, Google has upgraded the map to show a more detailed area of the respective location. The map is almost identical to the map shown when one does a Google map search; streets are shown and even landmark locations in the area are displayed on the map.
The geo-target settings seem to be a consistent work in progress because there are features that are available this week that weren’t available a few weeks ago. This should not be a surprise, because Google has a “send feedback” button for people to offer their opinion on the geo-targeting modifications. When it’s all said and done, these changes should help businesses reach more of their target audience.