If you haven’t been on Google.com in the past couple of days, you have yet to see their new tool, Google Suggest. This addition is aimed to give searchers recommendations of what keywords to search upon. Results are determined based on algorithms that can ascertain query predictions. For example, when I go to Google, attempting to search for “Orlando Hotels,” I only have to type four letters until I see my desired keyword:
So what does all this mean for Search Engine Marketing? Easy… you can now pretty much rule out bidding on and paying for any misspelled keywords. In addition, you can get a very good grasp on how competitive a search keyword will be based on the results provided in green. For example, understanding how popular a given keyword is on the World Wide Web can help in determining its potential competitiveness and, therefore, picking the minimum and maximum Cost per Click (CPC) amount. Lastly, Google Suggest acts almost as a keyword research tool, providing anyone building a campaign with additional keyword recommendations, based on what other terms show up in the Suggest drop-down.