According to Google, 75% of smartphone users expect to get immediate information while searching on their smartphone. To keep pace with this consumer behavior, Google has recently announced the global roll-out of their newest addition to Google Ads’ list of available ad units – Gallery Ads (Beta).
Gallery ads are a swipeable, image-based ad format that gives customers the information they need about a product and service at the top of the search results page. They’re designed to help businesses showcase their brand visually with the ability to include up to 8 images and cover substantial real estate in the Google search engine results pages (SERPs). In addition, each image can have a unique caption, and advertisers can utilize a call-to-action button at the end of the gallery.
Ready to roll our Gallery Ads for your brand? Contact our team for more information.