The driving force behind every business whether B2B or B2C is marketing and technology. Without it your business would be lost at sea in a vast ocean. But how does new technology benefit your business now and in the future? Big data along with artificial intelligence (AI) can offer your business insightful trends and ways to keep advancing ahead.
Staying up to date on new technology trends isn’t simple. Implementing them is even more complicated. Solid marketing technology helps your business with all the facets that make it easier for you to sell the products and services you offer, position your offerings accurately, and give you the insights you need to stay on top.
Let’s take a look at some new technology trends that can benefit your business in 2022.
2021 literally lay the foundation for the fourth industrial revolution introducing us to advanced technology trends the world has never known. With the mass expansion of robotics, nanotechnologies, and AI, we optimistically look ahead in 2022 to even more advanced technological systems that will help improve business processes and allow companies to provide a better user experience.
By 2025 there will be 75 billion connected devices in the world! – Statista.com
In the words of Jean Luc Picard of the Starship Enterprise, it’s time to ‘engage’! Here’s some top technology trends to watch out for in 2022.
The blockchain technology industry revenue is predicted to hit $20 billion by 2024.
The blockchain technology trends is nothing new, but in 2022, it will become a part of almost every business and industry.
The technology behind blockchain makes it ideal for industries such as banking, healthcare, travel, ecommerce and many others.
Major companies that use blockchain technology currently are Microsoft, Walmart, Amazon, Nvidia Tencent, J.P. Morgan, Alibaba, PayPal and Samsung.
The appeal behind blockchain technology is that it focuses on creating decentralized digital ledgers that store and track information across multiple locations. The approach makes it impossible to hack, as all identification requires complex calculations.
“Someone needs to refill the Coca-Cola machine!” The world’s first IoT device was created back in 1980 at the Carnegie Mellon University to notify students when to refill the soda machine.
The Internet of Things (IoT) describes the network of physical objects or “things”—that are embedded with sensors, software, and other technologies for the purpose of connecting and exchanging data with other devices and systems over the internet.
These devices range from ordinary household objects to sophisticated business and industrial tools. With more than 7 billion connected IoT devices today, experts are expecting this technology trend to grow to 22 billion by 2025.
Sectors that benefit from IoT applications are:
IoT devices also became the go to solution for contact tracing during the Covid-19 Pandemic, giving companies a way to prevent outbreaks in their facilities.
“Hey Alexa! Play the score from Hamilton.”
AI – aka cleverbot, wintermute, constitutional robocracy and other urban slang. AI or ‘Artificial Intelligence’ is a household term now which increases efficiency and productivity due to the availability of increasing computer power and applications.
Artificial intelligence in the workplace focuses on functions such as learning and problem solving.
Different from ‘augmented intelligence’ – both share the same objectives but approach it in different ways.
Artificial Intelligence is recognized as machine learning. It refers to intelligence demonstrated by machines (hence artificial) in contrast to intelligence shown in humans.
Think AI powered robots, devices and machines that react and work like humans but perform better.
Newer AI technologies such as advanced natural language processing and machine learning systems have already reached and surpassed human capabilities.
AI (Artificial Intelligence) devices have the ability to learn entire new languages, scan entire systems, and make accurate decisions better than humans.
Think devices in your home and office that already use AI; Google assistant, Alexa, Siri all use AI to continue to improve on a variety of practices in the future.
2022 will be the year when most major companies start to introduce both AI technology trends into their processes on a regular basis.
Augmented intelligence is supposed to be a complement not a replacement for human intelligence. It’s about helping humans become faster and smarter at the at the tasks they’re already performing.
How does augmented intelligence help businesses?
Augmented Intelligence helps businesses by facilitating data collection and analytics and performs data cleaning. It can automate insights to help your business make better data-driven business decisions.
Ecommerce stores use data analytics to predict customer preferences as do political think tanks to identify undetermined voters.
“Got 5G?”
5G focuses on improving internet speeds to allow data to be instantly transferred. Compared to 4G, it’s able to increase speeds by tenfold.
With that being said, there are still some improvements to be made with this technology trend.
5G uses millimeter waves to transmit data. The current wavelength spectrum allows for the data to travel only on short distances. For tings to work smoothly, governments must install billions of 5G antennas everywhere. Another stumbling block is that the waves cannot penetrate through walls or thick structures, so these antennas must be installed inside large buildings as well.
There are still many obstacles in adopting 5G, but the overarching outlook is that it will ultimately redefine entire businesses and industries by improving connection speeds, act as the support system for things such as connecting autonomous vehicles to the internet, improving virtual reality and bringing IoT to the next level.
“I’ll be back” – Just as Arnold forecasted the revolution of the (artificial intelligence) supercomputers in the blockbuster film ‘Terminator.’
With the latest generation of quantum computers, supercomputers use quantum bits, properties of quantum physics to store data, rather than the regular pokey binary system. What would take traditional computers ten thousand years to process, takes a supercomputer just 3 short minutes.
Quantum computing will eventually enable businesses to improve encryption, discover products, help with product design, mobility, supply chain management, optimize investment strategies and much more.
These mega computers are so smart, they can break through any 256-bit encryption n seconds, using algorithms that are able to complete seemingly impossible tasks.
Should you worry about a quantum computer hacking into your crypto Meta Mask wallet? Not just yet, according to Newscience.com as this computer is still a million times too small to break the algorithm that secures Bitcoin.
Tech giant Google states they are working on a quantum computer for commercial use before 2030.
Cotton, rayon, velvet chiffon? Nope we’re talking ‘data fabric.’
Big data is the leader of the pack as it provides innumerable opportunities for businesses to gain insights from it so marketers know exactly what, when and where to offer goods and services, and whom to offer them to.
Data fabric is a term that allows for the flexible reliable integration of data sources across platforms and business users, ensuring that data is available where it is needed regardless of its location.
The term ‘fabric’ is used to describe data or ‘storage area networks.’
If you’re a large corporation, you need to reduce the complications of huge amounts of data. Data fabric is an architecture and software that helps organizations solve complex data problems by eliminating inefficient and manual data integration processes and provides business-ready data.
Data fabric learns and actively indicates where data can be used and updated using analytics. This technology software can help save your business up to 70% on data management.
‘Trust starts with truth and ends with truth.’
There’s no question that online security and privacy is at the forefront with all industries and businesses today.
With the amount of data online, and the average breach taking 280 days to identify, businesses need a secure system in place to protect not only their own businesses data, but that of their clients and customers data as well.
Zero Trust is a security framework introduced almost two decades ago. The architecture required all users to be authenticated, authorized, and continuously validated for security configuration.
Today it is no longer assumed that access to a resource through one particular network is secure.
Enter Cybersecurity mesh which was developed into the pool of security design options less than a year ago.
In light of the ‘work from anywhere’ movement, businesses everywhere have had to rethink their security architecture in order to allow users to gain access to their resources by establishing a secure perimeter (mesh) around not just the entire network, but on protecting each device and access point.
These security policies apply at the identity level, the individual level vs at the network level by using firewalls, checking IP addresses, and controlling ports. So, no matter how the infrastructure changes, your businesses data will remain secure.
Marketing and business go hand in hand. Marketing and technology help businesses become more efficient and reach out to vast audiences both locally and world wide.
Businesses that partner with marketing firms that are up to date on the latest technology trends have a higher chance of increasing their revenues by using them.
“What we’re seeing is a transition – the beginning of an S curve of growth for the data center industry – unlike the internet bubble of 2000 which involved ideas that had yet to generate any revenue, the cloud with upward of 4 trillion in market cap, is a real business with real opportunities – this isn’t a bubble.” – Dave Crowley Chief Technical Advisor at Microsoft
More Interesting Technology Stats for 2022
8.4 billion voice assistants by 2024 – Statista.com
By 2025, 500 million virtual reality headsets will be sold – Forbes.com
The global machine learning market is expected to reach $20.83 billion in 2024. – Finance Online Forbes
$183.24 billion generated revenue by web hosting services marketplace by 2026 – Fortune Business Insight
83 billion by 2024 – Finance Online Forbes
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