I have always used and recommended Google Trends, a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. Not only it is a great tool to compare the search volume of different queries over time, but it can also help advertisers find keyword opportunities and trends to be added to their paid search campaigns.
As soon as the COVID-19 Pandemic began to escalate, Google created the “Google Trends Coronavirus Hub”, a particularly good resource that helps to keep track of what people are searching for during this challenging time.
If you scroll to the very bottom of the Google Trends Coronavirus Hub that is where you will find my favorite resource of all within the Hub: the “Thank You” Google Trends page.
This page, which shows how people are searching for ways to show gratitude towards all those working tirelessly during this time, really moved me and gave me great inspiration.
Not only you can watch a touching video (located at the top of the page) that thanks all healthcare workers, but you can also learn how people in the US are searching for ways to thank or to support people or organizations hit by the pandemic.
More than ever, people are searching for ways to help their community, to stay connected.
Which brings me to the point: if you are a marketer, you must listen to these signals and adjust your tone of voice and messaging to connect with your customers.
Remember, while finding the right message can be challenging, especially in a fast-changing situation, you are responsible for setting the tone for how customers perceive your brand during a difficult time. Spending a little time with the tools above can help you do just that.
If you have further questions or need assistance in adjusting your digital marketing strategy, please email us at [email protected]