How to Implement Remarketing with Google Analytics

Anne Garcia - August 29, 2012

Google recently released Remarketing with Google Analytics, which lets advertisers create remarketing lists based on specific audiences who visit your web site and show interest in particular products or services.

To create new remarketing lists, select the Admin tab in the upper right hand corner of Google Analytics, and choose the tab that says “Remarketing Lists.” From this tab, you’ll be able to select “+ New Remarketing List.”

The next screen will prompt you to modify your analytics tracking. Once the tracking code has been implemented on your site, you can create different audience lists, based on your web site metrics and goals.

For example, if you have an ecommerce site that sells shoes, you can create various lists, based on the type of shoes that you want to promote. If you would like to push running sneakers, you can target visitors who came to any page on your site that contained “running”, but did not complete a transaction.

To do so, choose the option to “Create my own remarketing type using Visitor Segments”. From there you can create a Sequence Filter to target people who visited a page including “running” and did not complete a transaction. Reference screen shot below:

After creating your Remarketing list, Google Analytics will prompt you to select the AdWords account that will have access to this Remarketing List. Note that you must have an AdWords account synced to an Analytics account in order to be eligible for Remarketing with Google Analytics. Also note that you will not be able to change the AdWords account once you save the Remarketing list.

The next time you log into Google AdWords, your new Remarketing list will be available for you.

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