How to Use the New “Raise Bids To Top Of Page CPC” Automated Rule

Anne Garcia - January 13, 2012

So you’re totally psyched about Automated Rules and you have implemented them in your current Google AdWords pay-per-click (PPC) campaigns. You will be happy to hear that AdWords has recently introduced a new automated rule that will increase your keyword cost-per-click (CPC) bids so that your ads will be shown at the top of the search engine results page (SERP).

You will want to utilize the “Raise Bids To Top Of Page CPC” automated rule for your branding campaigns, campaigns with well-performing Sitelinks, or any campaigns that have a tendency to perform better in the first paid position on the SERP.

You can choose what keywords within your campaigns will be affected by the automated rule by selecting the different requirements. You can sort by different CPC bids, click-through rates (CTR), average position, or even all the keywords within the campaign.

To enable this automated rule, in your Campaigns tab, select “Raise bids to top of page CPC when…” underneath the “Automate” pull down menu.

Here is a screen shot of how to set up this rule:

Please note that you can not use the “Raise Bids To Top Of Page CPC” automated rule for campaigns that are utilizing Conversion Optimizer or advanced ad scheduling.