How to Utilize Automated Rules to Manage Your AdWords PPC Campaigns

Anne Garcia - December 30, 2011

Here is the scenario: it’s the end of the year and you have new promotions set to start on January 1st at midnight. You would like your new promotions to be included within your AdWords campaign, but you don’t want to miss that fabulous NYE party you’ve been invited to. What to do? The solution is to implement AdWords Automated Rules so that you can schedule the new ads to launch at midnight.

AdWords Automated Rules let you schedule automatic changes to specific parts of your account based on the criteria you specify. Some ways to utilize Automated Rules are to change your daily budget on peak shopping days, modify your Max cost-per-click (CPC) based on click-through-rate (CTR) or conversion rates, or even enable ad text to a special landing page on a holiday.

To enable Automated Rules, in the “Campaigns” tab of your account, there is a pull down menu when you click “Automate”:

Automated Rules give you the option to make changes to a single part of your account or across multiple campaigns, ad groups, ads and keywords at once. They are designed to save you time and help you manage your AdWords account more efficiently.

Automated Rules are not only great around the holidays, but in day-to-day use as well. For example, you can use Automated Rules to increase your maximum CPC when your bid estimates are showing ads for certain keywords below the first page.

Here is a screen shot of more ways you can set up AdWords Automated Rules: