2013 is here and now is an excellent time to reevaluate your overall web presence. If that seems too overwhelming a task, make a list and focus on just a few elements for now. Then, tackle a little more over the next several weeks/months. As long as you are productive in some fashion, it is much better than doing nothing at all.
In the meantime, below are a few examples of where you could take a closer look to see if you might be falling short.
Analytics – This is a super important piece of the puzzle and too often, is overlooked. When it comes to truly understanding how your web traffic is performing and where your online advertising budget should be allocated, analytics is a key component. Your analytics data can (and should) offer insight that will afford you the ability to make intelligent business decisions.
There are many analytics platforms available today. As a Google Analytics Certified Partner, we utilize Google Analytics for our internal efforts, as well as recommend the platform to our clients. Regardless of which analytics platform you choose, the importance of employing the code onto the site correctly is mission critical to your success.
Social Media – Facebook, Twitter, Google+, Pinterest, the list goes on. How are you engaging with your social media circle? Are you updating your pages often enough? Responding to comments made about your company? Offering incentives or contests? It is precisely these types of activities that you ought to be doing and doing well. If you have not yet launched a Social Media Marketing initiative, well, what are you waiting for? Start with just one channel if that helps become less daunting. No matter which channel you choose, you will want to have a well conceived strategy in place beforehand.
Website User Experience – When was the last time you actually viewed your website at length or read through content, filled out the contact us form, downloaded a webinar, clicked through the navigation? I encourage you to. Chances are if you take the time to really comb through your site, you will find little nuances that can be improved upon. Remember, first impressions are everything and you want a user to have a positive experience on your website.
Make 2013 the year of improvements for your web presence. It will benefit your business tremendously.