It’s not too late to jump on the holiday bandwagon!

MoreVisibility - December 19, 2007

Although we are more than halfway through the month of December and well past a much hyped Cyber Monday, there is still much online holiday spending to take advantage of! Online retailers are really stepping it up this season and they should be, as the competition is mighty fierce! Just a few questions for any online retailer to ponder…..Are you utilizing the most effective keywords? Are your paid ads eye-catchy enough? Why should/would a searcher click on your ad versus another?

In an effort to capitalize on this heightened online spending season, here are a few selling features retailers should try to get across in their advertising message. We have also found it to be helpful and quite effective to mirror the same message/theme on the website itself. For example, if you promote free shipping in your ad copy, the same promotion should be displayed on the page you are directing the searcher to. This will simply reinforce your message and possibly convert better, as well.

Here are just a few incentives to offer your potential shoppers:

• Free shipping and free returns. This will allow your shoppers to purchase with confidence.
• Repeat buyer/loyalty discounts – This goes a long way with shoppers who have bought on your site before.
• Free gifts or gift cards with online purchases. The more money spent on your site – the better the gift!
• Online only sales. Shoppers who buy online like to know they are getting a great deal!
• Last minute specials/deals/discounts. There are a lot of people who wait until the very last minute to do their holiday shopping. You can take advantage by giving them a deal too good to pass up!

Happy holidays and happy selling!