Leave a Lasting Impression

Ryan Faria - March 3, 2010

Online advertisers are forever searching to get ‘a leg up’ on the competition.  While interesting and captivating ad copy is a way to get searcher attention; there now is another way. 

Recently, Yahoo has released a new function which allows an advertiser’s favicon to appear next to display URLs within the branded ads.  Typically, a favicon is an icon or brand logo that appears within the web browser.  Having a favicon appear within the branded ad not only draws attention, but best of all, it’s completely free.  Unfortunately, as of now, favicons are only available to appear on branded ads and keywords.

In order to have your favicon displayed within your branded ads a 16X16 pixel image and simple coding needs to be placed on the backend of your homepage.  Even amidst the new partnership with MSN; this new element is only available through the Yahoo Search Marketing platform.  Leave a last impression on searchers and establish brand credibility by participating in this program.  Since this feature is new you may want to reach out to your Yahoo representative to ensure proper implementation of this element within your Yahoo Search Marketing campaign.