LinkedIn Ad Certifications: MoreVisibility Team Makes the Grade

Khrysti Nazzaro - September 27, 2021

For students across the country the new school year is in full swing, but no one knows better than professionals in the Digital Marketing space how the learning doesn’t end after graduation. Online channels and tactics, and the behavior of the audiences that use them, are continuously evolving and changing.

Our approach at MoreVisibility is continuous professional development with our staff – including training from internal and external resources. That training is coupled with real-world, hands-on experience and expertise. Our specialists work with clients and within the channel and engine interfaces to craft and test strategies and optimize for the greatest ROAs possible. So, when LinkedIn launched its new certifications, our team was ready. And did they ever make the grade! Our Digital Advertising team members have earned certification in both LinkedIn Fundamentals and LinkedIn Marketing Strategy.

LinkedIn Fundamentals Certification

This qualification evaluates participants’ knowledge of:

• LinkedIn Ad Basics
• Creating, monitoring, and optimizing LinkedIn Campaigns
• How to use LinkedIn’s incredibly powerful Audience Targeting options
• Leveraging data to improve campaigns

LinkedIn Marketing Strategy Certification

This qualification focuses on more advanced components of LinkedIn advertising, like:

• Knowledge of “full-funnel” LinkedIn advertising techniques and tactics
• How to reach and engage audiences across the entire user journey
• Options and tactics for building Branding & Awareness
• How to drive qualified, cost-effective Leads via LinkedIn Ads

More details about these certifications are available on the LinkedIn Blog. MoreVisibility is so proud that in addition to being (as an agency) Google Ads Premier Partners and Google Marketing Platform certified for Google Analytics, Google Tag Manager, Google Data Studio, and Google Optimize, including team members individually certified across these platforms, that we can now count LinkedIn Ads Certifications among our teams’ achievements.