There is an increasing demand to reach local customers for businesses who are advertising with Google. Many business owners and marketing professionals know that their target audience is likely right in their backyard, thus creating high demand for hyper-local ad campaigns. One tool that customers use to find local businesses is Google Maps. Google Maps has proven to be an easy-to-use, user-friendly platform by matching up local businesses with a user’s search query – and now you can add another dimension to targeting by enabling Local Search Ads within Google Maps.
Local Search Ads within Google Maps will allow your ad to show up with the search results list and on the map itself. Local Search Ads will be visible with a unique purple icon, letting the user know it is a search ad and allowing your business to stand out on the map:
To set up Local Search Ads, follow these steps:
Local Search Ads are priced on a standard cost-per-click basis and are available on mobile or desktop and currently are in Beta with Google. They can prove to have great results if your marketing strategy is looking for new ways to target people near you, especially as mobile search queries for local businesses continue to rise. To find out how you can enter into the Beta and include Local Search Ads to your campaigns contact MoreVisibility today.