Microsoft just announced that Yahoo! Bing Network is the new name for Microsoft adCenter. The search engine says the new name reflects the commitment of both Microsoft and Yahoo to bring advertisers a broad, high-value, and engaged audience that helps them grow their business.
The advertising platform for Bing Ads is the same as it was for adCenter, but it looks like the log-in page is more in line with the Bing search page with a large, landscape image as the background. The new name of the advertising platform is much more of a rebranding effort rather than changes to the important features of the network. The desktop tool, now called the Bing Ads Editor, has also received a face-lift, but the functionality of the adCenter desktop tool and online interface remain the same.
Microsoft has been hard at work to bring its advertising platform up to par to its Google counterpart. It recently released new features like ad rotation capabilities, URL by match type functionality and other elements to increase the usability of the platform for advertisers. What’s more, it was recently announced that Bing will be the default search engine of the Kindle Fire, which will most likely increase the search market share of the network while decreasing Google’s share.