Read about mobile marketing opportunities and strategies on the MoreVisibility blog. Learn how to target mobile and local users with strategies that work.
Mobile marketing opportunities abound for those in the know. Learn about the opportunities available for you to target mobile web users, as well as mobile marketing news and challenges. With more and more users going mobile, it’s more important than ever to know the mobile marketing methodologies that will work for your business.
As part of MoreVisibility’s ongoing commitment to educate marketers and provide strategic and actionable digital insights, MoreVisibility will again partner with Google in a live webinar on Thursday, February 18. The 1-hour event, Google Advertising: 5 Strategies for Measurable Results, will feature a Google advertising expert and will focus on making the most out of your Google Advertising dollars and the various options Google offers. Highlights will include:Read More
Mobile apps can be great for improving user experience and increasing customer loyalty. For this to happen, marketers have one big hurdle to overcome – getting users to download their apps. Luckily there’s a platform for that.
Announced last month, Google’s Universal App Campaigns will combine the power of Google’s various ad platforms, including AdMob, Google Play, AdWords, the Google Display Network (GDN) and YouTube into a single app promotion platform that promises to arm marketers with near-omniscient visibility, making it easier than ever to promote your mobile app on a variety of platforms.Read More
Gartner recently estimated that “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.” Yes, $77 billion. That’s not a small chunk of change.
In a crowded marketplace, it can be difficult to showcase your app and attract new users. According to Google’s numbers, 60% of apps available are never installed, and of the ones that are installed, 80% are only opened once.
So in our always-connected, multi-screen world, how can you get a piece of the mobile app action? Consider allotting a portion of your mobile budget for Google AdWords. Google recently introduced a new set of advertising solutions specifically designed to help advertisers reach their app-related goals, like downloads, re-engagement and in-app purchases.Read More