Read about mobile marketing opportunities and strategies on the MoreVisibility blog. Learn how to target mobile and local users with strategies that work.
Mobile marketing opportunities abound for those in the know. Learn about the opportunities available for you to target mobile web users, as well as mobile marketing news and challenges. With more and more users going mobile, it’s more important than ever to know the mobile marketing methodologies that will work for your business.
Last week, eMarketer reported that desktop search spend will drop by 83% this year, as mobile continues to take over. If you’re running paid search ads, this means that it’s time to review your mobile strategy. Are your website, landing pages and shopping cart functionalities mobile friendly? Are your ads optimized for mobile? And, where else should you be – besides search – to take full advantage of the mobile user?Read More
Facebook’s Custom Audience campaigns allow you to target individual users, tailoring your marketing message directly to them. While this is a great advancement in digital advertising, your efforts can be compromised if you’re sending a user to a landing page that doesn’t look good on their device.
Previously we posted “5 Reasons To Use Mobile Advertising” to our blog, to help advertisers understand the importance of utilizing mobile campaigns as part of their marketing plan. This week Google released infographic statistics on how mobile consumers are using mobile websites by industries.
Mobile Banking and Financing Industry
Consumers are most concerned with checking their account balances, transferring money and paying bills.
Mobile Travel Industry
Consumers are most interested in checking flight status and confirming reservations.
Mobile Retail Industry
Consumers like to contact a store and find product information.
Mobile Automotive Industry
Consumers are focused on contacting the dealership and making service appointments.
To reiterate, 67% of mobile users say that they’re more likely to buy a product or service from a mobile-friendly site, and 74% say they’re more likely to return to that site in the future.
The mobile industry is growing rapidly and consumers are looking to make buying decisions quickly and efficiently. Have you effectively optimized your company’s mobile experience?