More Updates to the Bing Ads Preview Tool

Anne Garcia - October 23, 2012

Last week we announced that Bing Ads was making updates to its Ad Preview Tool. Part of our announcement was that the preview tool would be accessible without requiring user access to the ad platform. Now Bing has announced that the tool is available at http://bingads.com/adpreview without having to log into your account.

The Bing Ads preview tool allows advertisers to check how their search ad is displaying on the search engine results page without affecting their keywords’ click-through rate.

In addition, advertisers can check how their ad is displaying in ten different languages and 21 countries. The Bing Ads preview tool is still accessible to advertisers via the Tools section within the Bing Ads interface.

One thing to note, however, is that advertisers can not check how their Bing ads are displaying specifically on mobile and tablet devices, which is available on the Google AdWords preview tool.

The next update to follow will be the ability of Bing advertisers to receive diagnostic feedback if campaigns or keywords are not meeting the specified requirements for their ads to be shown via the preview tool.