MySpace launches a new do-it-yourself CPC program for placing ads on its site. The service launched in beta, allows anyone to promote their business on MySpace.com.
You can choose to either upload your own ad or create one by choosing from twelve templates created by MySpace. After selecting a template and uploading an image to place in your ad, users get to select their target audience: gender, age, region, city/state, and interests. For example, you can target women between the ages of 27-52 who live in California.
You also have the capability of setting the budget to what you are willing to spend on the overall ad campaign. After reviewing the details of your ad campaign and providing your credit card number, you’re up and running.
Earlier this year, Facebook launched a very similar CPC program, with many of the same features for targeting users. I am currently running a handful of clients in Facebook and the results are mixed so far. A client looking for good branding in either network should work well. It’s low cost traffic with the potential of reaching over 100 million users. If your product is a more niche, it may not perform as well in a social network. It’s a good idea to make sure you are making your demographic targeting very specific.
If you are running a CPC program in Facebook, it’s worth a shot to test the MySpace waters, and see how they both perform. It may just boil down to the demographics of each, with MySpace claiming to have a larger share of the 30 — 50 age group. With something new, I have always found that testing is usually the best way to go.