The digital marketing landscape changes at a breakneck pace. From innovations that bring new ways to target users to new marketing methods and mediums, it’s important for marketers to stay up to date on the latest digital marketing news. Learn about the changes that effect your current online marketing efforts, and the new methods and tools you should be incorporating into your digital marketing strategy.
As a digital marketer, it is important to understand where your ad(s) appear within a Google Search results page. Contrary to popular belief, Google’s average position metric is not a true indicator of where an ad appears on the page. Technically, an ad position of “1” represents that your ad will be positioned before all other ads, but it doesn’t mean the ad will be at the absolute top location.
For those of you with brick and mortar stores (and using Google My Business listings), you may have recently noticed some additions in your conversion actions. Local conversion actions (below) count actions (such as directions clicks or click to calls) that are specific to an advertiser’s physical location either during or after interacting with their ad.
In the past, online advertising was simple. Do some keyword research, build a campaign, track your progress and tailor as you go. Today, marketers’ digital advertising options go far beyond traditional keyword search. As a result, Interactive Advertising professionals must be agile, knowledgeable and savvy enough to take advantage of a range of new and emerging digital ad innovations and opportunities.