The digital marketing landscape changes at a breakneck pace. From innovations that bring new ways to target users to new marketing methods and mediums, it’s important for marketers to stay up to date on the latest digital marketing news. Learn about the changes that effect your current online marketing efforts, and the new methods and tools you should be incorporating into your digital marketing strategy.
With advances in tracking, artificial intelligence, and predictive technologies, it can seem difficult to always stay on top of Google’s platforms and networks increasingly sophisticated options. However, luckily for South Florida online marketers, on Wednesday, October 11, MoreVisibility will be in Deerfield Beach alongside representatives from Google to bring the latest information to you.
Giving back to the community is a priority for MoreVisibility, and this summer has been no exception. Two local nonprofits benefited from MoreVisibility’s charitable efforts this summer, the Florence Fuller Child Development Centers and The Lord’s Place.
Google recently announced a new Smart Bidding strategy in AdWords, Maximize Conversions. According to Google, “the new bidding strategy will automatically set the right bid for each auction to help you get the most conversions within your daily budget.” Keep in mind, Maximize Conversions is only concerned with conversion volume. That said, this may not be the best bidding strategy for ecommerce clients (as it does not take into account metrics such as revenue or average order value), however those purely interested in lead generation should be all over this.