The digital marketing landscape changes at a breakneck pace. From innovations that bring new ways to target users to new marketing methods and mediums, it’s important for marketers to stay up to date on the latest digital marketing news. Learn about the changes that effect your current online marketing efforts, and the new methods and tools you should be incorporating into your digital marketing strategy.
With advances in tracking, artificial intelligence and predictive technologies, it can seem difficult to always stay on top of Google’s platforms’ increasingly sophisticated options. On October 11, 2017 MoreVisibility, alongside Google product experts, hosted a successful live event that brought South Florida marketers the latest information and tips to improve digital strategies.
As digital marketers, we’re certainly used to change. It seems like every day there’s a new Beta from Google, a new ad unit from Facebook or a new strategy that we must adopt. Through all this change, you may have missed the latest product releases from Bing.
Last week (October 4, 2017) Google made an announcement that they have changed their daily bidding strategy in an effort to help advertisers with pacing.