Articles in the Digital Marketing News Category

The digital marketing landscape changes at a breakneck pace. From innovations that bring new ways to target users to new marketing methods and mediums, it’s important for marketers to stay up to date on the latest digital marketing news. Learn about the changes that effect your current online marketing efforts, and the new methods and tools you should be incorporating into your digital marketing strategy.

June 1 2017

Google Hire – The Giant’s Newest Venture

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Google has quietly launched their new job search platform, Google Hire, and we’re all itching to find out what it’s all about. The website is currently live; however, you cannot sign in yet. Google has been relatively quiet with this roll out, not offering many details.

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May 11 2017

Changes to Google AdWords Enhanced CPC (ECPC) Bidding Strategy

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As announced on the Google Ads Developer Blog on May 9th, AdWords is changing Enhanced CPC (ECPC) to further assist you in increasing total conversions.  Previously, ECPC automatically raised bids by up to 30% when the system thinks a click is more likely to lead to a conversion. Alternatively, if a click seems less likely to lead to a conversion, bids would be lowered. Google is now removing the 30% bid cap to account for the differences in conversion rates among the audience and location dimensions.

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April 21 2017

MoreVisibility Supports The Lord’s Place Most Successful SleepOut Yet!

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On Friday, April 7th over 500 individuals gathered at the United Methodist Church of the Palm Beaches to unite for a cause that hits home for the community. Homelessness is a growing issue – every year over 1,600 men, women, and children in Palm Beach County find themselves without a home. The Lord’s Place is helping give these individuals back their voices, and their lives.

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